Step 1 : Project Planning Covering

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Review of objectives

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List targeting

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Contact strategy

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Qualification

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The offer

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Desired results

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Data collection

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Reporting

Step 2: List building, If required, may include:

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List selection criteria

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List purchase

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List cleansing

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Decision maker verification

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Company qualification

Step 3: Call testing is critical and will involve

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Conversation flow

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Keyword identification

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Branch scripting

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Objection testing

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Test calling

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Recorded call evaluation

Step 5: Result reporting

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Daily hot leads with voice recordings

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Weekly and summary results

Step 4: Live outbound calling will typically involve

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Decision maker contact

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Qualification:

Verify profile fit

Verify correct decision maker

Current situation

Current issues

Desired improvements

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Present offer and email more information

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Schedule client meetings or phone calls

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Update database